The Delivery of Ideas

I currently seem to be talking a lot about ideas.

I guess I’m just trying to understand my own thought processes and these are getting thrown down on the page at whoever will read. I apologize if it comes out as a jumbled mess of words.

I want to explore a little bit today about what actually makes an idea good. I’m not sure that I have all the answers, but I’m willing to have a good crack at it.

Have you ever had that moment where you put an idea out into the air, and then everybody sort of shuts you down because of it? I personally have experienced that far too much. What almost inevitably happens is that a few weeks, months, or years later someone else comes up with the same idea and everybody jumps on board. It’s at that moment that I just roll my eyes. I used to try to say that I’d had that idea first, but it never really went down too well. Sometimes people just want to believe what they believe.

It is from this experience that I think I may have come up with a crucial element in the formulation of ideas and their subsequent acceptance by others. It all comes down to delivery. Basically, there is a sweet spot between what is said and what is believed.

There are a few elements that make up effective delivery:

  1. Amount of Knowledge
  2. Level of Knowledge
  3. Person Delivering Idea
  4. Personal Beliefs

1. Amount of Knowledge

How much knowledge are you trying to deliver with this idea? There is a point at which people can’t handle too much knowledge or too complex an idea.

2. Level of Knowledge

There’s a point at which people reach knowledge saturation and I would suggest that this is dependent upon the level of knowledge/education a person being told an idea has. It is easier to accept an idea which you already have some background knowledge on. As soon as an idea is presented the brain immediately tries to quantify the new knowledge and link it with preexisting data. If there is no prior data, the idea can’t take root.

3. Person Delivering Idea

Perhaps one of the most crucial elements in this is the person delivering the idea. If people like the person or respect them, then the idea is much more likely to take root. If you want the idea to spread and you don’t think people will take to it if you deliver it, then get someone they will listen to.

4. Personal Beliefs

Finally, if you’re wanting to proliferate an idea, then you have to make sure that your idea is catered to the concepts that people believe in. This is one of the hardest elements to get right, because people believe lots about lots of different things.

Thank you for once again reading the words that I write. I hope that this has helped in some way.


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